• Tanya Powers

A few things from my toolbox

I'll admit it - I'm an SAAS junkie. Gone are the days of software monopolies where you selected an app and were stuck with it until the next big release. The cloud has allowed a new wave of app offerings with plans and options to suit any end-user. It has also allowed small start-ups to enter the game and create unique, user-centered solutions that put big software companies to shame.

Personally, I gravitate towards the apps that are customizable so I can make them work for a variety of different businesses, teams or projects. A small marketing team isn't going to invest in the steep learning curve of MS Project or Teamwork Projects, in the same sense that an IT department can't get by with Evernote. Allowing user customization can introduce a product no one imagined. Here are a few of my favorites:


Described as "a new doc that grows with your ideas. People have made Coda docs

that do everything from launch products, to scale small businesses, to help

them study for tests", Coda.io another app that allows you the freedom to "make it your own". It looks just like a Word doc but the various formulas and interactive elements included open it up to a world of possibilities. They also have themes to pick from in case your creative juices don't flow in that direction.


It's an app integrator that allows you to connect all the different apps you use and create workflows to automate tasks. Their business design is ingenious, providing SaaS startups with the opportunity to showcase their products and discover new ways to automate and integrate with larger corporations. Be it automating your social media posts with email marketing campaigns or creating a ticket in ZenDesk based on actions in GitLab - you name it you can Zap it!


Stay tuned, more to come...