Social Media Strategy
Led social media launch in high profile, sensitive health care regulation industry resulting in audience growth of over 15, 000 new followers.
Created audience personas, determined criteria for social listening, and monitored stakeholder engagement.
Managed Facebook and LinkedIn ad campaigns, designed LI company showcase pages with a focus on brand identity.
With a strong background in UX design and a strategic approach to problem solving, I implemented email marketing program for 180, 000 members, with a focus on deliverability, member engagement and adherence to anti-spam legislation.
I worked with vendors and ISPs to understand and solve complex deliverability issues. I also worked with a lawyer specializing in anti-spam legislation to ensure compliance in all our campaigns.
I educated writers on email content best-practices based on clear language principles and provided insight into campaign strategies for senior management.