TANYA POWERS CONSULTING
Social Media Strategy
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Led social media launch in high profile, sensitive health care regulation industry resulting in audience growth of over 15, 000 new followers.
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Created audience personas, determined criteria for social listening, and monitored stakeholder engagement.
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Managed Facebook and LinkedIn ad campaigns, designed LI company showcase pages with a focus on brand identity.
Email Marketing
With a strong background in UX design and a strategic approach to problem solving, I implemented email marketing program for 180, 000 members, with a focus on deliverability, member engagement and adherence to anti-spam legislation.
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I worked with vendors and ISPs to understand and solve complex deliverability issues. I also worked with a lawyer specializing in anti-spam legislation to ensure compliance in all our campaigns.
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I educated writers on email content best-practices based on clear language principles and provided insight into campaign strategies for senior management.
